Supply chain redesign for omnichannel growth
Case study:
Supply chain redesign for omnichannel growth
- Situation
- European category specialist retailer experienced strong eCommerce growth during COVID-19 lockdowns
- As the existing supply chain reached its limits, the client required a future-proof omnichannel supply chain to support growth and improve efficiency
- Actions
- Engaged with sales, category management, marketing, eCommerce and store operations to capture supply chain challenges and future requirements
- Assessed current supply chain performance, customer needs and customer satisfaction, identifying key pain points and improvement opportunities
- Benchmarked omnichannel supply chain offerings and analyzed best practices and emerging solutions across retail sectors
- Estimated future product mix and logistics volumes based on sales data, market trends and client strategy
- Prioritized future supply chain requirements and defined supply chain models, mapping product categories and volumes
- Evaluated warehousing make-or-buy options and recommended the optimal set-up
- Developed roadmap with key milestones, timelines and dependencies
- Results
- Target picture for the supply chain, omnichannel integration and key customer journeys defined and agreed
- Extensions to the logistics service portfolio approved and the recommended “buy” decision endorsed by the board, with funding secured
- Requirements (KPIs, SLAs) agreed and used as input for detailed cost modelling and tender process