Growth and market entry study for beverages company
Case study:
Growth and market entry study for beverages company
- Situation
- Global beverages brand faced stagnating growth in Western Europe
- Client sought new growth opportunities to overcome market saturation and intensifying competition
- Actions
- Conducted market analysis covering megatrends, changing consumer preferences, retail and distribution landscape and competitive dynamics
- Identified and assessed attractive segments based on market size and growth, profit pools, fit with the client’s core competencies and brand portfolio and entry barriers and regulation
- Defined segment-specific capability requirements including product innovation and differentiation, marketing and brand positioning, distribution management and strategic partnerships
- Quantified synergies with the existing business including economies of scale in production and distribution, cross-selling and bundling opportunities and leverage of brand equity and customer loyalty
- Developed a growth blueprint with organic options such as product line extensions and geographic expansion and inorganic options such as acquisitions, joint ventures and partnerships
- Results
- Identified priority market segments and target customer groups in Western Europe
- Clarified capability requirements and investment priorities for the selected segments
- Provided focused set of organic and inorganic growth options to support near-term strategic decisions including synergy potentials