Strategy Design for a Global Platform Player
Case study:
Strategy Design for a Global Platform Player
- Situation
- Global platform player had grown for decades with a largely hands-off franchise model that left the group with little grip on operations
- Most execution sat with franchisees who operated very differently by market with limited alignment on strategy, standards and ways of working
- The company was present in many countries, but country roles, strategic priorities and required support from the center were unclear
- Actions
- Assessed client markets and countries to determine where the group should lead, partner or enable and identified key change drivers for the business
- Defined a new strategic target picture for the group including financial ambition, target role in the value chain and degree of operational involvement with end customers
- Designed a new operating model clarifying the role of the center versus country organizations, franchisees and own operations and segmented countries into clear role clusters with distinct go-to-market archetypes
- Defined group-wide operating standards including core processes, IT products and tools and the operating system for own operations
- Sharpened the future service offering of the center including support, tools and products the group would provide to franchisees and where it would step back
- Identified new skills and capabilities needed at group and country level to run more direct operations and support franchisees and developed a roadmap for capability build-up, investments and resource shifts
- Results
- Introduced a clear country role model and prioritization, replacing a fragmented market portfolio with a structured invest / steer / support logic under group-wide process and tool standards while preserving local flexibility
- Repositioned the holding from a passive franchisor to an operational group with own customer-facing activities and a sharper service offering for franchisees, supported by targeted capability build-up at group and country level
- New corporate strategy and operating model targeting 15 percent annual growth endorsed by the board with implementation underway via a focused roadmap and capability program